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Houston Chronicle

Posted on January 30 2017

Houston Chronicle

Football, celebrities and food aren't the only things in the spotlight this week.

For the first time, the Super Bowl is making a fashion statement with Launch, a cool pop-up boutique located on the ground floor of the new Partnership Tower near the George R. Brown Convention Center.

The sleek retail space, which features 13 local designers and artisans, was founded by Sydney Dao, a fashion-industry veteran and the longtime marketing director for fashion designer and sister Chloe Dao. With a nod to Space City, the 2,000-square-foot contemporary space is a platform for local designers to "launch" onto the international stage of the Super Bowl. It's open through Feb. 26.

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