Press

New Avenida Houston Welcome Center, a Gateway to the City

Posted on August 22 2019

The most recent addition to Avenida Houston convention and entertainment campus is the long-awaited Welcome Center which features three distinct experiences: the city’s official Welcome Center; Launch, a retail outlet; and Avenida Eats, a grab-and-go eatery. Located inside the George R. Brown Convention Center, the new Welcome Center is accessible from the building or...

HF hosts HCC at Launch

Posted on August 22 2019

Houston First hosted Houston Community College Fashion Design & Merchandising program April 5, 2019 on Avenida Houston. Sydney Dao, HFC Director of Retail spoke to students about corporate retail operations and led the students on behind the scenes tours of LAUNCH, Flight and the Hilton Americas gift shop. The Houston...

Shopping

Posted on August 22 2019

Avenida Houston is a location where visitors, locals and more, come to enjoy events and activities. Within the area, there are great places to shop for the perfect gift or souvenirs. LAUNCH LAUNCH started in Partnership Tower as a temporary retail pop-up during Superbowl LI to highlight the creations of...

Welcome Center Lands Downtown

Posted on August 22 2019

It's here! After much anticipation, the long-awaited Welcome Center has graced the Avenida. And like everything on the Avenida, its doing so with a bang! The center is hosting a celebratory event in honor of its opening with Pan Dulce HTX and artist David Maldonado. On July 26th from 7-10 p.m....

Local Designers Unite for Discovery Green’s First Fashion Show

Posted on January 29 2019

Downtown’s pop-up boutique, LAUNCH, collaborated with the 12-acre urban park to showcase designs from more than 40 local makers including headliner Chloe Dao. A BRONZE STATUE OF GEORGE R. BROWN stood watch beneath century-old live oaks last Saturday night as Discovery Green’s allée transformed into a runway for the first time in the...

Spring style blooms at LAUNCH show at Discovery Green

Posted on January 29 2019

Spring is in the air, especially when it comes to fashion. On Saturday, LAUNCH, a downtown-area pop-up boutique, celebrated spring in a big way at Discovery Green with the park's first fashion show featuring local designers. Discovery Green is located directly across from the George R. Brown Convention Center in...

Houston Designers Ready for Discovery Green's First Ever Fashion Show

Posted on January 15 2019

Inspiration can strike at any moment. Fashion designer Chloe Dao set herself apart from the pack in Season Two of Project Runway, transforming her own dress and coat into a stunning '60s-inspired dress with oversized pockets to secure the top spot; then taking that lead and running with it all the...